Focussing the following objectives, the registered association of pro Ruhrgebiet has been committed to the future-oriented development of the Ruhr Area since 1981:
- supporting the structural change in the Ruhr Area actively
- improving the image of the Ruhr Area internally as well as externally
- promote the interests of the Ruhr Area
- increase the citizens autonomy
- support the dialogue between the economy, academia, administration and politics
- enhance young people's vocational and entrepreneurial opportunities.